Creative marketer and promoter with over a decade of career and life experience. ‘Multi-lingual” in both the worlds of marketing and content, I have the drive and desire to be a fearless crusader on behalf of creatives. I am looking to take my knowledge of audience, love of story, and excitement for character-driven narrative to help outstanding content and unique voices be heard not only on linear TV but OTT platforms by assisting in the entertainment industry with the goal of becoming a creative producer or studio executive. With me, you get someone well-versed in not only entertainment, but media and marketing.
Areas of Competence
- Script/Book Coverage
- General Assistant Duties – Booking Complex Travel, Rolling Calls, Maintaining Call Sheets, etc.
- Publicity Campaign Strategy Development and Management
- Multi-channel Brand Management through Events and Promotions
- Knowledgeable of Catalyst and CORE media systems, Google Analytics.
- Social Media Savvy
Recommendations Available From:
- Cathy Schulman, Oscar winning producer of Crash
- Sarah Timberman, prolific producer of series Justified, Masters of Sex, and the upcoming Netflix limited series Unbelievable
- Tom Nunan, founder and co-owner of Bull’s Eye Entertainment, former President of United Paramount Network and former President of NBC Studios
PROFESSIONAL EXPERIENCE
Welle Entertainment Los Angeles, CA May – Jul 2019
Temp Development/Production Assistant to Cathy Schulman
Maintaining a busy executive calendar, rolling calls, preparing expense reports, typing dictated correspondence, assisting in tracking of multiple projects in development, providing notes, generating script/book coverage, researching articles, novels, and other intellectual properties for potential development opportunities, liaising with publishers, producers, writers, directors, managers, executives and talent on current and potential future projects.
CBS Television Los Angeles, CA Apr – May 2019
Temp Assistant to Peter Murray, Business Affairs
Calendar management, fielding telephone calls, receiving and directing visitors, Xeroxing, emailing, and faxing. Develop, maintain and update research documents and the archive filing system used by the department. Retrieve files and information from files when needed. Research and respond to footage requests in the form of calls and emails sent to the department. Data entry of footage requests into computer program used to track requests received. Draft correspondence pertaining to requests received such as license agreement cover letters, executed license agreement cover letters and decline letters.
Timberman/Beverly Productions Los Angeles, CA Feb – Apr 2019
Temp Development/Production Assistant to Sarah Timberman
Assistant to prolific television producer Sarah Timberman (Masters of Sex, Justified, Unbelievable). Responsibilities include rolling calls and multi-tasking at a fast-paced desk, maintaining executive calendar, working with agents, casting, executives, writers, talent, reading scripts/books, generating coverage, taking notes on calls, etc. Provided creative input on ABC pilot Until The Wedding in addition to other Timberman/Beverly projects currently in development both for streaming and cable. Familiarity with ABC Studios, ABC Network and casting department.
CBS Television Studios Los Angeles, CA Jan 2019
Temp Assistant to SVP and Director of Current Programs, Cable and Streaming
Assistant to Stephanie Groves, SVP, Current Programs, Cable and Streaming and Kristen Schwarz, Director, Current Programs, Cable and Streaming. Responsibilities include updating internal documents pertaining to shows, maintaining executive calendars, handling busy phones, liaising with internal departments, preparing materials for meetings, reading scripts, watching cuts, etc.
CBS Television Distribution Los Angeles, CA 2018-2018
Assistant to Corin Nelson
Assistant to Emmy Award Winning Executive Producer Corin Nelson (Curly One Productions, LLC) who creates, develops and produces pilots for syndication sales with CBS Television Distribution. Worked with Corin, producers, bookers, writers, consultants and talent on daytime talk show Breakthrough With Dr. Steve Perry. Responsibilitiesinclude maintaining show board (11 episodes, 7 segments), updating and distributing internal documents to staff and network executives, preparing materials for meetings, etc.
CAPITAL BRANDS, LLC, Los Angeles, CA 2015-2018
Media Director, Marketing
Reported to the CEO, oversaw the media operations team. Launched new products while simultaneously managed existing brand advertising budgets and performance. Conducted market research to identify brand target audience for multi-channel advertising initiatives in English, US Hispanic, and Canadian markets including Digital, Social, Print and TV (traditional/direct). Negotiated the most effective audience reach to increase brand awareness, impact direct sales channels and create retail sales lift. Proactively researched and pursued testing initiatives for unproven channels to market, combatting disruption and captured SOV.
- Integrated with ABC Network shows The View and The Chew for increased exposure in 4Q on 2 products; negotiated a $175k deal valued at $300k+, included audience giveaway and two 15 spots.
- Leveraged opportunity with TV, film, placing product on and off screen and in the hands of many celebrities, celebrity stylists, and makeup artists with large social followings at no cost to Company.
- Created a social media event using a food truck on the set of Scandal and utilized the show’s cast creating a hashtag with a specialty smoothie recipe to generate buzz around NutriBullet brand.
- Activated influencer platforms CBS Radio and Bravo reality show star Stassi Schroeder of Vanderpump Rules, to do product endorsements, coupon code sales through live reads and pre-roll ads for our product.
- Harnessed the power of the chef community to maximize awareness and affinity for one of Company’s products using ChefsFeed; earned over 750k video impressions and over 5.1M total impressions.
- Placed a product with Deals & Steals on GMA with Tory Johnson who endorsed it and it ended up on O! Magazine and The View—View Your Deal; product was sold out in 24 hours and tripled website traffic.
ICON MEDIA DIRECT, Sherman Oaks, CA 2011-2015
Account Manager, Client Services
Reported to VP of Client Services, developed, interpreted and implemented client’s vision and strategic goals; monitored client’s budget and spending to ensure profitability. Regularly met and consulted with clients to present new opportunities. Monitored bookings, working with media Buyers to optimize spending.
- Developed custom Excel report to develop a more informed approach to media spending on stations and in time periods with peak audience, allowing increases and decreases in station and market frequency.
- Participated on team that negotiated and managed largest West Coast deal with CBS Network for client NutriSystem, leading to contract renewals and increased revenue YOY for client and Icon.
- Selected to lead team to build and execute DRTV campaign for makeup brand Colorscience; developed offer, selected call center & production partners; oversaw production, casting talent, and script writing.
- Participated on team to innovate media landscape by offering 5 and 3 min. mid-form inventory, creating a new practice that still exists today and is a $MM business for networks.
SYNERGIXX, L.L.C. Sewell,NJ 2008-2011
Senior Account Executive | Production Coordinator | Brand Manager
Reported to the Company Principal. Coordinated the simultaneous launch of multiple telemarketing campaigns while concurrently producing and facilitating DR print, radio and TV productions. Proactively guided all aspects of multi-faceted telemarketing campaigns. Worked daily with media, call center, creative directors and external vendors to achieve campaign goals through evaluation of call center and telemarketing operations. Analyzed telemarketing performance profitability to determine contract changes. Built long-term client relationships by selling company services for multi-channel marketing.
- Promoted three times within a 3-year period, exceeding performance metrics.
- Managed between 5-10 clients in a given period of time.
- Competed against multiple call centers for business; improved training materials and call center management, and won additional volume on no!no! campaign increasing overall revenue by 30%.
GREATER MEDIA WBEN /WMGK /WMMR /ESPN Philadelphia, PA 2006-2011
Promotions Coordinator | Voiceover Artist
Reported to Head of Promotions. Facilitated, planned and executed all station events and appearances; working with sales team and promotions manager. Created and implemented ground crew and jock schedules, and managed staff at on-site promotional events. Worked with non-profit organizations, vendor partners, and station sales team to promote events, contests and increase station/client visibility. Acted as a liaison between station and clients, contacting winners and fulfilling contest prizes. Maintained station website and wrote creative copy for e-mail blasts, social networking promotions, online contests and on-air talent to increase visibility in the marketplace.
- Coordinated with entertainment vendors (LiveNation, Allied Advertising, Terri Hines, etc.) and stations to procure prizes for remote events and in-house contests.
- Filled-in as co-host of the 95.7 BEN FM morning show with Dave Cruise.
- Recorded voiceovers, jingles and ads for national chain PetsPlus and local businesses.
EDUCATION
Certificate, Professional Producers Program, School of Theater, Film and Television, University of California Los Angeles
B.A., Communication/Vocal Music, The College of New Jersey, (formerly Trenton State College) Ewing, NJ
A.A., Political Science, Gloucester County College, Sewell, NJ
TECHNICAL SKILLS
Microsoft Office (Word, Excel, Outlook, PowerPoint), Digital Media, Facebook, Instagram, Twitter, SEO, Web Analytics, Crafting Press Releases
PROFESSIONAL AFFILIATIONS
American Film Institute (2017- ); Film Independent (2017- ); Hollywood Radio & Television Society (2018- );Women in Entertainment (2018- )
VOLUNTEER EXPERIENCE
Elton John AIDS Foundation – Oscar Viewing Party – Volunteer Staff (2018- )
Janie’s Fund – Steven Tyler’s Janie’s Fund Grammy Viewing Fundraising Gala – Volunteer Staff (2018- )
American Film Institute AFI Fest – Volunteer Staff for Publicity and Gala’s (2018-)
MARISSA MONTICOLO 